Disneyland Strategic Marketing Analysis

Disneyland Strategic Marketing Analysis This report present the comprehensive back ground of the company and also I tried my level best to cover all the relevant aspects in accordance to the assignment that I have given. Moreover four major areas are considered in this report which is motivation, problem statements, approaches, and results/conclusion. In the interest of the reader, I believe that the reader will understand the background to organizational strategic marketing, issues relating to strategic marketing in an organization. And also reader will be able to understand the processes involved in making the strategic marketing plan. Most importantly it will make reader understand that how to plan and make a link between strategic marketing and corporate strategy of an organization. The report is based on following pattern. First of all it will discuss clear view and comprehensive concept of strategy marketing and then models of strategic marketing. Moreover this report is related to these models of the Walt Disneyland resort. And also assesses the value of using strategic marketing tactics in an organization. Conclusion of this report would be based upon the theories of marketing management, while keeping the main concept of the subject in order to understand and get on well. I have tried my level best to state the results in general, potential, or specific manner to a particular case, therefore I have managed to achieve ultimate understanding of the particular theory (strategic marketing) and I am quite confident that I have achieved my final objective to understand and impalement similar theory in future for further understanding and more benefit. Introduction: A creator and moderniser and the owner of one of the most productive thoughts the world has ever known, Walt Disney, beside with members of his staff, expected more than 950 decencies and documents from every nation in the world, counting 48 Academy Awards and seven Emmis in his lifetime. Walt Disneys individual honours comprised nominal degrees from Harvard, Yale, the University of Southern California, and UCLA; the Executive Medal of Freedom; Frances Legion of Honour and Officer dAcademie streamers; Thailands Order of the Crown; Brazils Order of the Southern Cross; Mexicos Order of the Aztec Eagle; and the Showman of the World Award from the National Association of Theatre Owners Mickey Mouse was shaped in 1928, and his aptitudes were first used in a silent cartoon permitted Plane Crazy. Before the cartoon could be free, however, sound eruption upon the motion picture screen. Thus Mickey made his screen entrance in Steamboat Willie, the worlds first fully coordinated sound cartoon, which premiered at the Colony Theatre in New York on November 18,1928 Walts drive to faultless the art of cartoon was tireless. Technicolor was presented to cartoon during the manufacture of his Silly Symphonies. In 1932, the film Flowers and Trees won Walt the first of his 32 individual Academy Awards. In 1937, he free The Old Mill, the first short subject to utilize the multilane camera method Thus, Disney absorbed the buying of 43 square miles of virgin land twice the size of Manhattan Island in the middle of the state of Florida. Here he master-planned entire Disney world of entertaining to include a new enjoyment theme park, a motel-hotel resort vacation centre, and his Untried Sample Community of Tomorrow. After more than seven years of master planning and training, including 52 months of actual building, Walt Disney World opened to the public as arranged on October 1, 1971. Epcot Centre opened on October 1, 1982 1* http://www.fragrancex.com/products/_bid_Disney-am-cid_perfume-am-lid_D__brand_history.html TASK 1: L.O- 1.1: The role of strategic marketing could be defined as in todays complex business environment is the ability of a business to attain cost-effective sales is impacted by dozens of conservational factors, many of which are consistent. It makes logic to try to bring some order to this turmoil by understanding the marketable environment and carrying some strategic logic to the process of marketing products and services. A strategic marketing is valuable to every business. So thats why its role is very important for organization while keeping following attribute in order to achieve long term objectives. Classify sources of economic advantage Achievement guarantee to a strategy Get incomes needed to finance in and shape the business Notify investors in the business Established objects and plans Degree of performance L.O- 1.2 Well the process involved in making the strategic marketing plan is to focus on sales means focus on individual customers rather than market segments or market classes. However market segmentation is very important to analyse the customer needs and demands but after analysing market segments, customer Interests Company has to create strategic marketing plan. Strategic marketing process involves, Market ResearchMarketing strategies Product research and development Production Communication Sales Refereeing to the case study Disneyland mainly focuses on following marketing strategies. Sell extra to current customers Growth of marketplace Constant promotion Always expand and add to your contributions Chasing business Sell extra to current customers strategy means when customers enter into the attraction there are always marketing announcement whether you are on trains, boats, trams and etc. these recording informs customers that how they can stay longer, upgrade their ticket to make most out of it while paying less. While in the parks customers can always get to know what coming up in regards to the vacations so that they can visit next time and get more benefits. Growth of marketplace strategy means development of more Disney lands in other countrys for those who cannot travel to USA. It has increased their marketplace and expending their brand worldwide by building these country specific theme parks. Constant promotion strategy is that they do not stop and start and then stop again their marketing strategies, they have their fixed budget provided every year to marketing department in order to keep their marketing promotion going on. Always expand and add to your contributions strategy is they always add up new attraction to their exciting places. They always updated their old dated rides so that if customers visit next time they can experience different this time which makes them to visit next time. Thats again focus on customer retention strategy that how to keep regular customers coming. Chasseing business strategy means they always take in to the account the slow time of the year and the fast time of the year. They do not stop promoting business in slow time of the year just because its slow, but they always try and improve their business and attraction in order to make their slow time of the business busier. Thats why people like to visit any time of the year. L.O- 1.3 Well to evaluate the link between strategic marketing and corporate strategies I would like to explain the difference between these two and after you will find the links between these strategies of Walt Disney Company. Strategic Marketing: It is directly any strategically concerned with the long term activities and direction and scope performed by an organization to gain competitive advantage. While meeting stakeholders expectations the organization applies its resources within a changing environment to satisfy customer needs and demands. Corporate strategy: This could be defined as method to the future that involves inspection of the current and expected factors related with customers and competitors and the firm it, visualization a new or real role for the firm in a original way and supporting policies, performs, and resources to understand that dream. Link between strategic marketing and corporate strategy of WALT Well the corporate strategy and marketing strategies are directly related to each other because Disneys indoor marketing strategies are considered as their corporate strategies. Corporate strategies help them to analyse where and when to open their other branch. Corporate strategies gives them direction with objective of achieving long term goals recently their approaches have focused on the need for companies to adjust to and expect changes in the business situation. Their corporate strategy involves organization the purpose and scope of the organizations activities and the nature of their business. Through SWOT analysis they link their corporate strategies to the marketing strategies and then analyze them and then execute them accordingly. TASK -2: L.O- 2.1 The Strategic Marketing Planning Process MISSION OBJECTIVE MARKET AUDIT SWOT ANALYSIS STRATEGY FORMULATION IMPLEMENTATION CONTROL BUDGET Figure 1.2 http://www.netmba.com/strategy/process/ Figure 1.3 by Macdonald (1995) The model above explain the process involve in strategic planning of an organization, now on the basis of the model above I will assess the value. According to the (SUSAN L. LAURE) this is goal based process which allows organization to focus on its mission and vision to achieve goals. This model does help organization to move forward and it is great practice to build a team because it offers the opportunities to let everyone in the company know that their thoughts and opinions are being considered. It lets everyone know that they belong to the organization. More over one can achieve more valuable results from a decisive approach is contract on how to make the most of the organizations capital and the in deepness perceptive of the factor that involve those resources should conditions and situation change. This model helps the organization to help to see the size of the organization in term of human resources which of course influence the main plan. It also helps organization to physical goals that they are seeking to reach. More over it provides a plan structure which makes sure constancy across distribution and each separation covers all the key aspect of the development process. It also makes directors to understand the situation clearly because it provides a large number of data. Also improve marketing skills within the company. It also increases the value to companys data base and marketing investment. The implementation of marketing planning model gives an introduction to organization to implement the strategic planning process within an organization. The management is also dependent on the high quality process consultancy and training as well as sport tools. Experience has shown that the proper planning of marketing model makes an organization to achieve its objective. L.O- 2.2 Link between strategic positioning of Disneyland Resort and marketing tactics mentioned above in the strategic marketing plan. Strategic Positioning strategic marketing plan Well there is very close link between strategic positioning and strategic marketing of Disneyland because both focus on continues growth of an organization. As far as strategic positioning is concern they conduct research to determine what the needs in order to promote are and position company where they want to. To make strategic marketing plans for organization they consider much aspect on which they can produce exactly according to needs and demands of the customers. As discussed above that marketing provides them clear room to understand the long term objective and standing of an organization. Thats how they keep on changing their strategies no matter what time of the year are they in, or no matter customers want this or not. Disney land strategic positioning provides different following questions to them, What are their strength, weaknesses, opportunities and threats? How customer takes our product? Who are the target customers? What is the image? Competitive edge? Communication to the right people? Are we able to target our product to other market? These are the question they see while undergoing the positioning for them self, if we commonly see the marketing aspect in those questions we can clearly see the link between these two terms because strategic marketing planning provides them the same kind of information in order to make their marketing plan well working. Marketing plane gives them the signs to achieve the ultimate goals while positioning based on marketing plane can point out where they exactly stands. So marketing is the key element for them to make their position where they could differentiate their product from others, because they believe to be providing the best quality products to their customers as no one does in that capability. Hence the link between these two is very common and regular infect both are dependent on each other in order to get ultimate goals. Beyond HR: the new science of human capital by john W. Boudreau, peter M. Ramstad L.O- 2.3 Related Links: Relationship Marketing | CRM | Ladder of Customer Loyalty | Benefits of Relationship Marketing | Fishbone Analysis Well as discussed above that Disney is more concern that how to retain their oncoming customers that why their current marketing strategies are based on relationship marketing which can provides them help to achieve long term objective which is to open new Disneys in other countries. Relationship marketing could provide them ultimate objective because retaining consumers for long term offers many benefits. This is also aim for the company to obtain life time custom. Some of the merits of relationship marketing include: Loyal customers will recommend your business to others, thus expanding your business for you. Faithful customers are keen to try some of their new products, because they trust them. Trust worthy consumers will advocate their business to others, thus expanding their business for customers. Customers will be keen to pay more for their services/products if there is adjustment in pricing because they are loyal to company and trust their services/products. Loyal customers will tell them about problems with their goods/services enable to get better your products/services. The final benefit will be boost sales, market share and authority. http://www.learnmarketing.net/benefitsofrelationshipsmarketing.htm Hence keeping all points mentioned above are the clear picture that how relationship marketing could help them to contact with their current customers in order to increase their new customers. Because its always about words of mouth old customer experience and will let their known people know about the experience they had which is the key point to increase the limit. If they found their product and service best they will for sure let others know and then others will buy their products. As mentioned that they increase their marketing campaign by giving their customers the best product and services. They constantly changed their marketing planning in which they have given different kind of gift vouchers to their customers so that they can come next time and avail that which actually make they to come back and use those vouchers. Conclusion: In the end we can conclude this report by mentioning that Disney land has broad and wide network and has the best team force in order to make decision and implement them as a betterment of an organization. Moreover corporate strategies and marketing strategies play vital role for an organization to obtain long term objective, Disneys corporate and marketing strategies are well managed to get their goals completed in given time. As we have discussed lot about their marketing strategies and corporate strategies I think their

Project Risk Management Plan Essay

The purpose of the risk management plan is to identify any event or condition that may occur which could have a positive or negative affect on the project. Risks management is the process of identifying, assessing, responding to, monitoring, and reporting risks. The Risks Management Plan will define how risks associated with the Baderman Island Casino Hotel project will be identified, analyzed, and managed. The plan will outline how risks management activities will be performed, recorded, and monitored throughout the project. The plan will also provide a template and practices for recording and prioritizing risks. The risks management plan has been created by the project manager during the planning phase of the Baderman Island Casino-Hotel project and the intended audience is the project team, project sponsors, and management. Executive Summary Baderman Island has recently been approached with an offer to construct the Silver’s Casino-Hotel on the grounds of the resort. With a downturn in the hospitality industry, volatile gas prices and current economic uncertainties, the Board of Directors and operational leaders believe the proposal could benefit the island. The casino will bring jobs to the local area, along with increasing revenues for the surrounding businesses. Along with jobs and increasing revenue, the casino-hotel will bring gaming as well as a blend of attractions and entertainment for the visitors to the island (University of Phoenix, 2014). Project Summary The hotel-casino will take 30 months to complete, beginning in November 2014, and will cost approximately $40 million to construct. Additional cost for roads and ferries for transporting materials, construction equipment, and workers to and from the island will be approximately two million dollars. The schedule for the roads and transportation will take three months with  the roads needing to be completed prior to construction of the hotel-casino. Budget and time are obvious constraints, but the team also needs to consider the constraints the natural resources and botanical gardens will put on the project. The quality of work on the roads and construction will need to meet the standards of the island resort without interruption to the existing activities and guest experiences. Risks Management Strategy and Process Determining project risks and responses to those risks are done by following risk management procedures. Risks management procedures include quantitative risks management, risks and control assessment, and project auditing. These procedures help the project team and stakeholders stay up to date on the latest developments with the project and help them to adhere to the risk management principles (eHow, 2014). Quantitative risks management helps project manager identify risks in short-term project or long-term initiative. Statistical skills and math expertise are applied to build control tools and methodologies. These tools identify, measure, and monitor operational, financial, and technological risks in a project. Once the risks have been identified the risks and control assessment is used to determine the level at which the risks may impact the project. The risks are categorized in levels that will reflect the likelihood of the risks occurring and the severity of its impact on the pr oject. To manage the risks as the project is in progress audits will be conducted. Audits will identify any area where corrections or adjustments may need to be made. Risk Identification Every project has risk and the proposed casino-hotel project is no different. The risk identification process must be comprehensive to avoid emergence of a risk at a later time when it could threaten the success of the project (Cooper, Grey, Raymond, & Walker, 2005). To identify possible risks to the Baderman Island Casino-Hotel, the process was structured and used key elements to examine possible risk systematically in each area of the project. This was done during a brainstorming session which included the following individuals: Renaldo Hinderer, CEO Baderman Island Resort Neida Durerso, Melancon Hotel GM Jame Tokar, Melancon Hotel Convention Center GM Kristoper Riffle, BA. The Tenney @ Night GM Amberly Wendolski, The Baderman Island Cafà © Perla Musgraves, Mayor of Kelsey Naoma Kinoshita, Sr. Botanist, William C. Martin Botanical Gardens Bao Weyrauch, CPA, Finance Manager, Boardman Management Group Ashly Yeamas, Manager Pepicello Fairways Dagmar Sephus, President Kelsey Ferry Company Cedrick McBroome, Director of Business Development, Patten-Fuller Community Hospital Tony Gonyer, Warden of Kelsey Prison Craig McClary, Ph.D, Principal, Kelsey High School A facilitator was appointed to conduct the brainstorming workshop and to review the procurement. The selected brainstorming team was briefed on the purpose of the workshop and the outcomes that were desired (Cooper, Grey, Raymond, & Walker, 2005). Risk were identified in the risk brainstorming workshop, then ranked, and prioritized. Each risk was assessed and given a qualitative and quantitative measurements to determine where they rank in priority, with one being the highest risk and seven being the lowest risk (see appendix B). Project Risks Monitoring: Watch Lists During a construction project such as the Baderman Island Casino-Hotel all risks must be monitored daily to ensure the impact is minimal. To monitor the project risks a watch lists has been developed. The watch list contain all the risks that are extreme or high (see appendix A). The progress and effectiveness of risks treatment actions will be reviewed, and adjustments to the Risks Action Plan will be made as needed (Cooper, Grey, Raymond, & Walker, 2005). As effective risks treatment has been completed the corresponding risks will reassessed, reclassified, or removed from the watch list. Likewise, as low or medium risks change in status and become more important or newly identified risks, will be added to the watch list. Project Risks Reporting: Milestone Progress Project risks reporting provides a summary of risks, the status treatment actions, and an indication of trends in the incidence of risks in the project (Cooper, Grey, Raymond, & Walker, 2005). To report the progress of  the Baderman Island Casino-Hotel project and its risks a Milestone Progress report will be used. This will give the project manager and stakeholders an update on how the project is progressing. The report will match the achievements to the planned milestones. The achievements and milestones can be charted to give a visual to see progressing on time or if it is behind schedule (Simon Wallace, 2007). A project manager can also analyze the dates for milestones to determine a variance and projection for milestones (Simon Wallace, 2007). If the project gets off track for any reason this will allow the project manager to make adjustments to get back on track and to determine how much impact a risks has had on a project. Conclusion Baderman Island Resort has a very lucrative opportunity that could bring jobs and revenue to the island. Building a Silvers Casino-Hotel may pose some risks for the resort, but will be beneficial once the project is complete. The project team has identified all possible risks to the project and has put together a project risk management plan that will mitigate the risks. Monitoring and tracking the risks will help the project stay on track. Reporting of the progress of the project will be done throughout the project so that the key stakeholders and management can stay abreast of the project. With the approval of the project the team can get to work and have the Casino-hotel up and running by 2015 for guest to enjoy. References Cooper, D.F., Grey, S., Raymond, G, & Walker, P. (2005). Project risk management guidelines. Retrieved from The University of Phoenix eBook Collection database. eHow. (2014). Qualitative risk assessment tools. Retrieved from http://www.ehow.com/info_8511684_qualitative-risk-assessment-tools.html Simon Wallace. (2007). Risk Management: Assessing risks at the start of a project. Retrieved from http://www.epmbook.com/risk.htm University of Phoenix. (2014). Baderman Island Resort Casino Proposal. Retrieved from University of Phoenix, PM584 website.

Building Concrete Structures Of Building Solid Stone...

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The Era Of Romanticism - Free Essay Example

Sample details Pages: 3 Words: 957 Downloads: 1 Date added: 2019/06/24 Category Art Essay Level High school Tags: Romanticism Essay Did you like this example? The Romanticism Period, refers to the cultural movements that occurred in Europe, and America from 1770 to the 1860s. In this era, romantic authors saw themselves revolting against another period called the Age of Reason which began in the 1700s and ended in 1770. The Romantic Period came after the Age of Enlightenment, which really had an emphasis on logic, reason and science. The Romantic Period was a deviation from that. In Romantic literature, we see a prominence on emotions, imaginations and intuitions elements of humanity that can challenge reason. The era before Romanticism weakened the religious stronghold on society, Romantics were not very concerned with devotion, but rather were interested in experimentation with religion in an esthetical manner. Many artists, writers and visual artists alike, used religious imagery and themes in their works, but did not necessarily consider their works to have Christian or religious associations. As with the era before it, people of the Romantic period expressed doubt in a higher holiness. Romantic poets cultivated individualism, reverence for the natural world, idealism, physical and emotional passion. Don’t waste time! Our writers will create an original "The Era Of Romanticism" essay for you Create order Romantics set themselves in opposition n to the order and rationality of classical and neoclassical artistic principles to embrace liberty and revolution in their art and politics. No other period in English literature exhibits more diversity in style, theme, and substance than the Romantic Movement of the eighteenth and nineteenth centuries. Additionally, no period has been the topic of so much disagreement and misperception over its essential principles and aesthetics. Romantics stressed the admiration of nature in art and language and the involvement of sublimity through a link with nature. Romantics rejected the rationalization of nature by the previous thinkers of the Enlightenment period. People desired magic and a retreat from real-life, particularly in the second half of the eighteenth century. Industrialization was leaving its residue in the cities and in the world. Many wished and that the Revolution would bring a remedy for the difficulties with modern society and European development. When it did not come, they withdrew to nature and Romanticism. It became a reserve, where they could vision a better world, revel in the past and imagine their time away. The eruption of the French Revolution almost heralded the start of Romanticism. What they had in common was the striving for liberty: liberty from an tyrannical regime and freedom from reasonableness. Several of the libertarian and abolitionist movements of the 18th and early 19th centuries were created by the romantic philosophy, the desire to be free of convention and oppression, and the new importance on the rights and self-respect of the individual (robinson,2001). Romanticism pressures self-expression and individual uniqueness, romantics believed that men and women should be guided by sincere emotions rather than the cold abstract guidelines and rites recognized by a conformist society. The conformist, who promoted, defended, and openly profited by the Revolution when they rose to power. In the period of its most active fermentation, the Romantic Movement was nothing more than a protest against conformist conventions, conformist society and morality. To be extreme and flamboyant and unusual and violent even at the risk of becoming grotesque was the desire of every young Romantic. The Romantics were, in fact, conventional origins, who were trying hard to escape from their own darkness. To contemplate Romanticism is logical to think of Victor Hugo. Hugo associated himself with the Romantic Movement that flounced through Europe and the Americas. It was a movement categorized by reliance on the mind, liberty of thought, expression, and nostalgia of nature. As early as 1828, Hugo had allied with social freedom, and the liberty of the artist. He believed that the year 1830 was as vital for poetry as it was for government. The 19th century, was known for Romanticism and Socialism. Hugo related with the Romantic Movement while it was still in its early stages, and endured faithful to the Romantic cause all throughout, it spanned over three generation. Hugo not only safeguarded his break from outdated dramatic structure but also justified the outline of the grotesque into art. Romanticism praised the genius of the extraordinary man, Hugo presented himself as the poet born of the philosophical currents that shaped Romanticism, to which the poet is a supremely individual creator, whose creative spirit is more important than strict adherence to formal rules and traditional procedures (Gay,2015) . Hugo identified with the Romantic Movement and felt it was his calling. In the early 1830s, when Romanticism was just beginning. Hugos influence lay in his fictional characters, Hugo created for himself a character. Hugo believed that: Every man who writes, writes a book; this book is himself. Whether he recognizes it or not, whether he desires it or not, it is true (Dick, 2018). The things of which he wrote were about the people and for the people. He believed in the common man, and saw the poor as the legs by which the rich were able to stand. He saw in them potential and he worked hard to have this potential realized by the people. His most notable characters in Les Miserables were not of the rich or people of high-standing, but rather, of the poor and common man (Gay,2015). In conclusion, feelings and imagination are different in each person, romanticism encompasses the accentuation of the personal or diverse. Today, Romanticism can be found in a widespread of films, television, music, literature, and art. Whether it is emphasized on the eternal power of nature or an audiencers intuitive reaction to a specific medium, current society is apt with Romance in the Romantic sense. In the art world, Romanticism provides a new way to interrelate with paintings to not only capture the complexity of the human understanding, but to capture this format with desire of color and form.